Wow Andy! This is really great! Your way of summarising the main struggles we face when identifying as service designers just resonates so much with me. I’ve been having the transition the other way around, from service design to product design because I could not find the place to use my power to frame things from new angles. My biggest hurdle was to allow people to see that connecting the dots differently than they were usually doing is not something threatening and scary and risky. It’s bold and revolutionary and outspoken, but not meant to undermine the legacy of what was built and instead grow a more honest relationship with customers through deep understanding of the value we’d deliver to them. So it’s just refreshing to see you found a company that appreciates that way of working!

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