Framework for developing companies beyond design thinking processes — Copyright Irina Damascan 2020

What’s beyond design thinking processes? — part 1

Since we know that design thinking was created for problem-solving and is meant to be a process preoccupied with narrowing concerns, we need to zoom out of this bubble and see what is beyond that. Before this, in the 1960s companies were not thinking of innovation the way we do. They were thinking of inventing things which is much bigger than innovating.