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Framework for developing companies beyond design thinking processes — Copyright Irina Damascan 2020

Since we know that design thinking was created for problem-solving and is meant to be a process preoccupied with narrowing concerns, we need to zoom out of this bubble and see what is beyond that. Before this, in the 1960s companies were not thinking of innovation the way we do. They were thinking of inventing things which is much bigger than innovating.


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Photo by Austin Distel on Unsplash

This is the advice I gave to my friend when she joined Bumble. She was ready to date and that’s what matters more than applying the rules blindly!

I’ve been writing about dating and relationships for the past 2 years and most of my work was focusing on how to recover from codependency or spot trauma that can block you from having a good relationship. But this time around I had a different type of content to prepare for my friend. You see, most people need dating advice because they aren’t healed. We are almost never fully healed from wounds of our past or even our more recent history. But she was ready!

I felt I had in front of me a person who was able to be…


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copyright Irina Damascan 2021

The story that we don’t think of very often when we hear about corruption cases is the reality of the systems that are predisposed to have corrupt members and its intricacies that influence the prevalence of this outcome. The purpose of the current article is to reveal some of the main psychological pathologies found in systems that are meant to rotten in time and what is the starting point of the “illness” of the system.

After watching the Romanian documentary Collective awarded Best European documentary in 2020, I started thinking a bit more about the root cause of the systemic illness of the political environment in Romania and many other countries in the world with a collectivist mindset or in recovery from it. The root of the dynamics of a system is anticipated at a very high level of the ambitions of a country. That’s probably where it all starts in fact. The dynamics of members of a system are set by leaders who express their own well-intended expectations regarding the course of the nation…


Taking complexity in and assigning multiple senses to it so we can tackle it easier than by using only our brains. That’s the theme of this article. Being able to translate the signals you get from the environment and transform that into knowledge for your organization becomes a crucial aspect of innovation for companies in the future. But how do we get there and how do we go beyond design thinking?

In the previous 3 articles ( Part 1, Part 2, Part 3), I introduced the business context of design thinking we have today, where does it come from, the larger context in which it manifests and I started introducing the big picture tactics that can lead us to a systemic view of things. In this part, I will focus on a level deeper into the practices of embodiment and how we can come down from the cerebral thinking to the bodywork and sensations connected to being grounded at all times. This is probably a “boring revolution” for businesses because it…


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Copyright Irina Damascan 2020

Tackling complexity doesn’t have to be a burden. In the previous 2 articles, I explained why we’re stepping away from design thinking and why this model no longer serves us, but that doesn’t mean we have to make it hard for ourselves to work with this new model.

In part 1, I focused specifically on the historical perspective of how this design thinking trend became popular. In part 2, I focused on why this trend is part of a bigger picture landscape and what are the pitfalls that following this path. In this 3rd part, I will focus specifically on tactics and practices that help us combine the B school and the D school methods into what is today known as the C school.

There are many conceptualizations of the horizons of service design evolving from design thinking to ecosystem design which is the more complex and holistic…


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Copyright Irina Damascan 2020

In the first part of this article, I bring into discussion the history of design thinking, and with a phenomenological and philosophical perspective, I explained the connection to craftsmanship and our human biology of the brain. These aspects are complemented now from an abstract framework to a concrete sample of organizational behaviors that we can build to create holistic design systems for companies that scale sustainably.

Our brain structures are already predetermining us to a certain way of perceiving the world. The trouble with having hard wiring of the brain that is inflexible to the different circumstances you are exposed to daily in the workplace is that it leaves some people out of the conversation. The outcasting model is probably the first symptoms you can determine in an organization bounded to face misalignments once they scale. That’s why many companies never pass the 26FTE level. But even when they do pass the 26FTE and scale to 50FTE, the problems don’t get any easier. …


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https://www.theguardian.com/books/gallery/2014/apr/17/gabriel-garcia-marquez-a-life-in-pictures

In a relationship, the number 1 predicament for conflict comes from money and the second comes from cheating. If you are able to overcome these things and your fighting style is not bringing out the worst in each other, you will have a happy successful relationship. But is it just that?!

A few months ago, the wife of Gabriel Garcia Marquez had died. Their love relationship was something that inspired me in this article.

He was called Gabo and she was called Le Gaba. When Gabo finished his manuscript “A Hundred Years of Solitude”, the 700 pages were taken to the post office where they had to send it to an editor in Argentina. They only had 45 pesos so they could only send half of the manuscript. Le Gaba went home and she took the hair drier and the electric stove and sold it at the flea market close by…


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Photo by Simon Rae on Unsplash

There’s no guarantee in life for anything except death. But how do we get certainty in relationships with people and things around us?

This article will try to narrow down the premises that give humans a sense of ownership and certainty about having their needs met.

Despite all expectations, this is not about the other person being perfect or being able to perfectly satisfy all our needs. In childhood, we depended on our caretakers for survival. That sort of “certainty” was not an expectation and we didn’t set a standard for how well we were taken care of. If we didn’t learn any better, we thought that’s just perfect, because our expectations were just being built into standards of what we should want…


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Photo by Simon Berger on Unsplash

The first encounter with love is when you grasp the relationship between the 2 people who brought you to life! That’s why your relationships will forever be a reflection of what you saw as a role model in your family. If you’ve experienced rejection in this first basic love relationship with your caregivers, you will forever feel abandoned until you have an understanding of what happened to you and how your concept of love was formed.

Abandoned is not just when you’re left alone for a very long time or forever. Abandonment for a child can mean a lot of very different things. That’s why instead of talking about abandonment, this article will actually deal more with love or lack of love and how that translates into abandonment issues and rejection wounds.

The way we learn to understand love is through the relationship and dynamics we perceive subconsciously at a very young age between our parents. We get to form the first reference systems for what we will later develop on our own with someone.

How does the relationship between our parents influence us as adults?

Since…


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Photo by Helena Lopes on Unsplash

This is the story many women tend to deny, but happens so often! It’s time to speak up about what we do wrong as women in relationships where we corner men with remarks that make them feel…small!

In a previous article, I wrote about the 4 mistakes that undermine a man’s ego. As much as I would like to believe those are not true, they are part of the reasons why relationships go crumbling with men walking away. Men don’t walk away from supportive and loving women. They don’t look for the best woman as much as they look for the right woman to give them the attention they need. And if that is not present anymore, he will walk away eventually.

How does cock-blocking occur?

Imagine that you’re a woman with a career, a social life, and maybe even a…

Irina Damascan

Experience and service designer passionate about psychology and behavioral change. Writing mostly on matters of the heart as a way to form user centric methods.

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